Eight Advisory Germany advised IK Partners (“IK”) on their acquisition of significant minority shares in Remazing GmbH (“the Company”), headquartered in Hamburg, Germany, a leading marketing services and software provider focussing on the Amazon marketplace.
Remazing was founded in 2016 by Hannes Detjen and Emil Beck and was developed to serve the growing demand from consumer brands to market their products directly on Amazon. Today, the Company is the largest independent provider in the market, serving over 100 corporate clients globally and employing over 100 e-commerce experts who are based in its headquarters in Hamburg and across local hubs in Barcelona, London, Paris and Turin.
IK has acquired a significant minority share in Remazing from its dedicated pool of Development Capital. With IK’s support, Remazing plans to grow through: strengthening partnerships with existing clients and acquiring new ones, increasing market penetration, developing its technology offering further and expanding into other marketplaces. Additionally, the Company aims to build its presence globally through the execution of a selective M&A strategy.
The Eight Advisory Germany team consisted of Michael Wahl (Managing Partner Germany), Emre Vanlioglu (Director), Johan Michel Lemmermann and was responsible for the financial buy-side due diligence.