Alliance Marine Group’s subsidiary Intermer acquired 12seemeilen.de GmbH which is one of the major recreational boating equipment B2C specialists. This enables Alliance Marine Group to provide innovative digital solutions to European boaters.
EIGHT ADVISORY advised Alliance Marine Group with Due Diligence Services for Financial, Tax and IT on the acquisition of 12seemeilen.de
Our colleagues Michael WAHL, Henrik MERZ and Charles COLLIER have provided financial due diligence. The tax due diligence was performed by Jan Ole BURCHERT and Manuel WALL whereas the IT due diligence was carried out by Hans WAMSTECKER.
Michaël Amoros, Managing Director of INTERMER comments : « ACCASTILLAGE DIFFUSION capitalizes on a strong and rapid international growth, in line with Alliance Marine’s overall strategy. Our good performance in 2020 confirms that this is just the perfect time for Accastillage Diffusion to take a significant step into the German market. Partnering with 12SEEMEILEN promotes our vision to provide innovative digital solutions to European boaters and also brings AD a wealth of expertise from a talented, young yet very experienced and consumer-focused team ».
Holger Wieland and Martin Odenkirchen, managers and founders of 12SEEMEILEN also report a strong growth over the last few years. They look forward to strengthening their offering with AD products in order to further boost their web marketing strategy : « Joining Intermer and the AD network allows us to combine AD’s most valuable experience with over 130 stores in France, Italy, Spain and Portugal with our 10-year digital experience. We are confident that this will be beneficial to European boaters in terms of product and service, and will enable us to make a huge leap together into the 21st century « phygital » boating market ».